adidas a3 hyperride

Agency Carat International ● Client Adidas ● Role Art Direction, Design, Production

Freerunning, the sport of navigating through a myriad of man made streetscapes, obstacles and stairs made phenomonally popular with the TV Series 'Jump!' require specialist sneakers to take the plunge. Adidas developed the a3 hyperride specifically for those practising 'le parkour'. In the meantime we worked closely with freerunners from the Urban Free Flow collective to launch the website early 2005.

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