DNA

Agency DNA ● Client DNA ● Role Art Direction, Design, Production

DNA is a leading London digital agency who created the now famous Oxfam 'buy goats for villages' campaign. DNA realised they wanted a change in direction when they created a simple yet effective booklet intended as a leave behind for client presentations. Instead of pages and pages of case studies and in depth anaylis for clients to wade through, projects were reduced to a double page spread with a simple Problem / Solution layout. The simplicity of the message was well recieved and DNA wanted to reflect the same message through to their website.

The result is a simple-yet-elegant-no-bells-or-whistles-website. Perfect

Visit www.dna.co.uk

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Home Page	Problem	Solution
People	Trade Secrets